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Free Tier

Social Proof Popup Widget

FOMO-style notifications showing recent estimates, bookings, or reviews. Studies show 14%+ conversion lift.

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What Is the Social Proof Popup Widget?

A social proof popup widget displays small notifications in the corner of your site — "Maria in Escondido just booked a kitchen estimate" — to signal that real people are using your service. Industry studies show conversion lifts of 10-15% on landing pages that add social proof.

Key Benefits

How Contractors Use It

The Social Proof Popup Widget is part of the TradeCalcs widget suite — drop-in JavaScript widgets and calculators built specifically for contractor and home-service websites. Pair it with our Kitchen Remodel Calculator or Whole Home Remodel Calculator to give visitors both an instant estimate and an interactive on-page experience.

Frequently Asked Questions

Where do the social proof popups get their data?

Three options: (1) live from your CRM via webhook, (2) a manually curated list of recent jobs you upload, or (3) a randomized rotation of pre-written templates. Most contractors mix curated and live data.

Will the popups annoy my visitors?

Not if configured right. The widget enforces a frequency cap (e.g., max 3 popups per visit) and a minimum dwell time (e.g., 8 seconds before the first one), so it feels like ambient activity, not spam.

Are these popups GDPR / CCPA compliant?

Yes — the widget anonymizes customer names by default and never exposes phone numbers or addresses. The aggregated, first-name-only display is well inside both GDPR and CCPA's privacy framework.

Is the social proof popup widget free?

Yes — free tier, no usage cap, no watermark.

Ready to install the Social Proof Popup widget?

One script tag. Five minutes. Works on any contractor website.

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